Marie-Christine Daignault | Desjardins Group
Black Friday, Cyber Monday, Boxing Day...so many opportunities for your budget to get out of control!
"Giving a sale an enticing name and creating made-up events doesn't make the savings real," says Marie Lachance, Professor and Director of Undergraduate Consumer Science programs at Laval University.
Here are four ways to keep your cool during these tempting times:
1. Know what you're looking for
Not all deals are created equal. To know if something's a good deal, you have to know what the regular price is. Often, only a specific model is on sale. In that case, ask yourself the following questions:
• Is it not worth as much?
• Does it have the same specifications?
• Is it what you need?
• Is it really a good purchase?
2. Make a list
During these one-day, media-hyped sales, companies try to create a sense of urgency and fear of missing out on the "deal of a century." The best way to resist temptation is to make a list and don't deviate!
3. Make a budget
Decide (calculate!) how much you want to spend on gifts, special occasions, clothes, etc., and stick to it, deal or no deal! You might even want to leave your credit card at home!
4. Keep your guard up
Sometimes there's only a limited quantity of a product when the discount is really substantial. What happens then? Shoppers end up buying something else (that's either more expensive or doesn't necessarily meet their needs). Be forewarned and prepared. How to avoid impulse purchases.
"Just because something's marked down to next to nothing doesn't mean you absolutely need it or have to buy it!" Marie Lachance stresses the importance of staying level-headed during these frenzied times. Otherwise, the real crazy moment could be when you take a look at your credit card statement!
What are your best tips for keeping your budget on track during the super sales?