Marie-Christine Daignault | Desjardins Group
Most companies don't necessarily need someone to manage and monitor their social media accounts on a full-time basis.
But one thing's for sure--there should be at least one person, a community manager, who monitors the accounts and is proactive to prevent any potential harm to the company's reputation.
The ideal community manager
1. Has a real interest in this communication tool
2. Feels comfortable with social media
3. Is at least somewhat familiar with the IT side of social media
4. Is able to write well, keeping the company's image in mind
1. Is empathic, authentic and humble
2. Is resourceful
3. Is able to gain a very good overview of the company
4. Has the credibility needed to be taken seriously by Internet users and internal employees
Full- or part-time?
The amount of time spent on managing social media obviously depends on the company's activity sectors. But no matter how much time is spent on social media, the important thing is to have a consistent presence, because social media is all about what's happening now.
For example, a steel beam manufacturer won't expect to be mentioned on Twitter all the time. However, it should be on Twitter to answer any questions or complaints from potential clients.
Managing social media accounts is less demanding than it first appears. People often ask legitimate and very factual questions that are easy to answer.