Adopt Inc. - An unbelievable opportunity for young entrepreneurs


"Adopt Inc. encourages taking mentorship to its limits, so that there's a real bond between the adopter and the adopted, in a way that's proactive and enriching for both parties." - Nicolas Duvernois

Mélanie Larouche | Journalist

"I would have loved this type of springboard back when I started my business!" said Nicolas Duvernois, CEO of PUR vodka and romeo's gin. Indeed, his own experience as a young entrepreneur is what inspired him to launch the Adopt Inc. program. 

Nicolas Duvernois has been toying with this idea for some time: creating "family ties" between young entrepreneurs and prominent Quebec businesses, who will provide financial support, training and valuable advice.  

The program is so well planned and adapted to the needs of its target clientele that it quickly won over major business partners, including Desjardins. 

Adopt Inc. became a reality in 2016. Nicolas Duvernois is quite proud of his latest "baby." He sat down with us to answer some questions.

Q1. Nicolas, why did you launch Adopt Inc.?
Many young entrepreneurs have brilliant ideas that could be huge, but the conditions aren't right to optimize their results. I wanted to put everything I had into finding a solution that would make things easier for them - give them wings. Adopt Inc. encourages taking mentorship to its limits, so that there's a real bond between the adopter and the adopted, in a way that's proactive and enriching for both parties.

Q2. How was this project first conceived?
I came up with the project and presented it to Anne Marcotte, an entrepreneur and great friend of mine. She loved the idea and decided to help me develop it. Philippe de Gaspé Beaubien III quickly joined us too, because he believes in the project so much. And then we hurried to present it to Desjardins. They got on board right away! In terms of entrepreneurship, we're really working with the best of the best. We're very proud and sure that we've found an extremely effective solution for young entrepreneurs.

Q3. Who is this intended for?
Adopt Inc. is for all entrepreneurs in Quebec aged 18-39. They have to be chief shareholders of their own business and be working on it full time. It doesn't matter what industry they're in, as long as they have good growth potential.

Q4. What are the advantages?
We'll give them an annual contribution of $24,000, 12 coaching sessions with their adopter or key persons from their network, close strategic guidance, a one-of-a-kind training program and financial advantages from Desjardins. It's everything you need to help your business climb even higher!

Q5. Who are the adopters?
We've managed to find highly successful adopters who believe in our program and are thrilled to be a part of it: Alain Bouchard from Alimentation Couche-Tard, Eric Boyko from Stingray, Guy Cormier from Desjardins Group, Pierre Pomerleau from Groupe Pomerleau and Philippe de Gaspé Beaubien III, a business man and seasoned investor. 

Young entrepreneurs who want to sign up for Adopt Inc. have until September 30 to submit their application online at www.adopte-inc.com.   

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