Geneviève Matton | Desjardins Group
"People often say that I must have had a lot of money to start my business. Not true! Instead, I had determination, some good contacts and a lot of free time."
Myriam Minville knows that in business, there's no one-size-fits-all model that works every time. After her first business failed, she had to get back in the game. Now, at age 21, she's the co-owner of Innovapub, a thriving young business that specializes in advertising, corporate and event videos.
Motivated by the desire to live out her dreams, this young woman decided in 2012 to change career paths and become her own boss. During her business program at the Centre de formation professionnelle Paul-Émile-Dufresne, one of Myriam's professors suggested she look into community organizations that provide assistance for entrepreneurs. "My mentor's advice led me to the Société Communautaire Lavalloise d'Emprunt (SOCLE). From there, I discovered that the Caisse Desjardins de l'Ouest de Laval, in collaboration with SOCLE, could give me the financing and guidance I needed to make my plans a reality."
Desjardins Microcredit to Businesses (DMB): a program that encourages entrepreneurship in our communities
Myriam belongs to the 46.3%[i] of Quebec entrepreneurs who have requested assistance from public organizations to maximize their chances for success.
Desjardins Microcredit to Businesses is one example of the support that can be provided for lasting job creation and local community development. This program is offered by Desjardins in collaboration with the loan funds and lending circles of the Réseau Québécois de crédit communautaire, and is intended for adults that don't qualify for traditional financing. In addition to supporting self-employed workers and entrepreneurs who are learning their trade, DMB offers financing products that reflect the financial realities of their beneficiaries.
In Myriam's words, "It's a made-to-measure program that gave me a flexible financial boost and the careful guidance I needed to get Innovapub started." Jocelyne Cousineau, her SOCLE advisor, is still there for her. "From validating my business idea, to developing my business plan and improving my account management, her advice has been invaluable. She recently let me know about my company's tax obligations. I'm so grateful for her help," she said. "Thanks to the financing from my Desjardins caisse, I also got a loan for the working capital I needed."
Currently, DMB is offered in more than 100 Desjardins caisses, in collaboration with the loan funds and lending circles of the Réseau québécois de crédit communautaire (RQCC).
See the list of partners and participating caisses: https://www.desjardins.com/ca/about-us/social-responsibility-cooperation/socially-responsible-financial-products-services/solidarity-based-finance/index.jsp
Myriam's winning formula
- Consistency and proficiency: Remember that performance is the key to success. I sometimes treat it like working out: to be effective and productive at work, I invest in my health and work out 5 days a week.
- Optimism: Above all, stay positive! Entrepreneurs are constantly dealing with disappointment, then satisfaction: one day, you might a major contract and the next, you might be surprised.
- Authenticity and integrity: This is undeniably one of the keys to success! When you and your competition are equally capable, it's your personality and integrity that will make the difference in getting a contract or not.
- Problem-solving: Go for it, dig in, create a network of contacts. I always hear, "We're 6 handshakes away from a potential client". Never forget it!
Believe me: by combining all of these ingredients, your project will definitely be a success!
Entrepreneur name: Myriam Minville
City and region: Laval
Startup year: 2015