5 ways self-knowledge can boost your bottom line

Trainings to know yourself better will help you to exploit your full potential.

Nathalie Slight | Journalist

You want your business to be a success, but you don't have the time to make major changes--here's a simple solution that you can apply right away.

Your business is like your life, a little self-reflection can help you build on your strengths and overcome your weaknesses. Valérie Parent, outreach manager at the l'École d'entrepreneurship de Beauce (in French only) sat down with us to share 5 ways self-knowledge can give your business a boost.

1. Put your talents to work for your business
"When you're an entrepreneur, knowing yourself better means understanding what drives you and what conditions help you succeed. It also means knowing your limitations," says Valérie. When you know your strengths, you can exploit them by focusing on the kinds of projects you excel in. 

It's even more important to know your weaknesses--swimming against the current is a waste of your time, energy and money. "Entrepreneurs without this understanding can feel frustrated, running around in circles without ever achieving their goals, while they watch their competitors get ahead!" notes Valérie Parent.

2. Surround yourself with the right people
Knowing your strengths can help you recognize the strengths of others. Remember that a big part of being successful in business is picking the right people for your team. "With the right people by your side, it's easier to grow your business. There's a saying that goes, If you want to go fast, go alone; if you want to go far, go together, and that's very true!" says Valérie.

3. Cover for your weaknesses
Top business leaders agree that to be successful, you need to focus on your strengths and overcome your weaknesses. In other words, you need to compensate for your blind spots by hiring people who are strong in the areas where you're weak. So look for people whose talents complement yours.

4. Communicate better
"Knowing yourself better can make you a better communicator! A visionary who moves fast to reach their goals will communicate very differently from an introverted pragmatist with a more structured approach," explains Valérie Parent.

You can't change who you are, but you can work on some aspects of your personality. By developing your ability to communicate better with your peers, you'll see positive benefits for your business. 

5. Plan better
"When was the last time you stopped to ask yourself about your entrepreneurial values? It's important to know what drives you because it can help guide your decisions. Understanding yourself better will help you understand your business and develop its full potential," says Valérie.

L'École d'entrepreneurship de Beauce offers entrepreneurship training, conferences and even a boot camp. Courses are offered in French. To find out more, visit www.eebeauce.com (In French only)

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