Exporting to France: Start off on the right foot

Do you how to implement the best strategy for entering French market?

Danielle Bergeron | Desjardins Group

An increasing number of Quebec’s small and medium-sized enterprises (SMEs) are attracted to the lure of the French market. But how can business owners figure out and implement the best strategy for entering it?

Here are some of the best resources to get started.

Canadian Trade Commissioner Service

The TCS provides entrepreneurs and investors with information and practical advice on foreign markets. With privileged access to foreign governments, key business leaders and decision-makers, Canadian trade commissioners support entrepreneurs who want to:

  • Export
  • Set up their company abroad
  • Set up a joint venture or a strategic alliance
  • Conclude technology and R&D partnerships

Export Québec

Export Québec has over 100 market development specialists. The organization is involved in 20 foreign Quebec representations and provides made-to-measure services for:

  • Entering markets (approval, strategic information, business practices)
  • Identifying potential business opportunities, clients and partners
  • Planning business meetings


CanExport is a program to increase the competitiveness of Canadian companies by providing direct financial support to small and medium-sized enterprises in Canada seeking to develop new export opportunities.

Who’s eligible?

Businesses of up to 250 full-time employees with between $200,000 and $50 million in annual revenue declared in Canada.

What’s available?

Obtain matching contributions of between $10,000 and $100,000 toward export development costs. Eligible activities include:

  • Business travel to target markets to meet with clients or partners
  • Participation at trade fairs and trade missions
  • Adaptation of marketing tools for a new market
  • Business consultant for a custom market research

Download our French-language guide on Exporting to France.

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