Celebrating Montreal and its amazing people

Desjardins takes part in La Grande Tournée for the 375th


Montreal, May 11, 2017 - As part of La Grande Tournée, a signature event for Montreal's 375th Anniversary, Desjardins is inviting Montrealers to take part in VivaCité, a fun and entertaining activity allowing them to earn points, which will be converted into a donation that Desjardins will make to community youth organizations. How? Participants will maneuver their way through a unique obstacle course that will test their agility, collecting points as they go to increase Desjardins's donation. 

With the help of residents, Desjardins is looking forward to potentially giving more than $37,500 to youth organizations across the 19 boroughs to better the lives of young Montrealers. 

"Being a part of the 375th celebrations is a perfect way for Desjardins to show how it contributes to creating wealth for people and communities," said Martin Brunelle, Head of the Strategy and Innovation Office. "Thanks to its members, Desjardins gave back more than $20 million to the Montreal community in 2016. We should be proud of our accomplishments and together we'll play a part in growing our city with a focus on the people, the local businesses and the organizations that make a difference." 

Don't miss La Grande Tournée when it stops in your neighbourhood! Come out to help boost the donations to organizations in your community. Visit our website for the full schedule. 

In 2016, as a proud Great Montrealer, Desjardins paved the way towards the festivities for the celebration of Montréal's 375th Anniversary with the VIVA MTL contest, which goal was to highlight the city's best and brightest.

Contact Us

  • For journalists only: Annie Josiane Bujold
  • 514-281-7000 or 1-866-866-7000, ext. 5557646
  • media@desjardins.com

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