Desjardins invests $600,000 in the Parc linéaire Le P'tit Train du Nord

 

Sainte-Adèle (Quebec), January 31, 2018 -- Desjardins announced today that it will become a major sponsor of the Parc linéaire Le P'tit Train du Nord, contributing a total of $600,000 to the park over 3 years. The contribution will come from Desjardins's $100 million development fund, which was created to drive socioeconomic development in regional communities. It marks the largest financial partnership with a sponsor in the park's history. 

The announcement is great news for park visitors. The investment will allow the park to continue making general safety improvements across its entire network of trails, including increased signage, new self-serve repair stations and an expanded park patrol program. These improvements will mean the park can welcome more visitors and continue to maintain high quality and safety standards. Not only will Desjardins's investment keep the internationally renowned park in operation, it will also give an economic boost to local communities and the greater Laurentian region. 

"Le P'tit Train du Nord is a great example of regions joining forces for a major initiative," said Guy Cormier, President and CEO of Desjardins. "It's a win-win for local communities. First, they get access to a world-class recreational park. Secondly, their economies get a boost from the influx of visitors the park attracts to the region. Initiatives like this are the reason I created the $100 million fund."

"Le P'tit Train du Nord is proud to have a partner as committed to local communities as Desjardins," said Jean Sébastien Thibault, General Manager of the Parc linéaire Le P'tit Train du Nord. "Desjardins has believed in this initiative and supported it for nearly 2 decades, and their investment will help our park improve services for users and visitors and make sure we remain a leader, not just in our region but worldwide." 

About the Parc linéaire Le P'tit Train du Nord

Stretching 232 kilometres across the Laurentians, the Parc linéaire Le P'tit Train du Nord is an internationally renowned multi-use recreational trail that belongs to both Quebec's Route verte network and the Trans Canada Trail. It attracts thousands of tourists every year and is a vital and important contributor to the Laurentian economy. Built over an old railway track, the park is the result of a regional partnership between 6 regional county municipalities: Antoine-Labelle, les Laurentides, les Pays-d'en-Haut, la Rivière-du-Nord, Mirabel and Thérèse-De Blainville. What makes the park unique is the extent of the community's involvement in its creation, growing out of a grassroots movement to save train stations when rail service was discontinued in the early 80s. Today, the trail is used year-round for all kinds of sporting activities by visitors who enjoy its safe and easily accessible location. 

About the $100-million development fund

In November 2016, Desjardins Group, Canada's leading financial cooperative group, announced the creation of a development fund totalling $100 million. The investments will spread over 3 years to support and promote Quebec and Ontario projects and initiatives that are in line with Desjardins Group's socio-economic mission to bolster entrepreneurship, education, social responsibility, sustainable development and community involvement. 

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For information about Desjardins's involvement in the cooperative movement:

https://www.desjardins.com/ca/about-us/social-responsibility-cooperation/cooperative-movement/index.jsp

 

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  • For journalists only : Laurence Marchand
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