Meet the partners helping us make our communities safer

In all of life's journeys, we are connected by roads--roads to get to work, roads to see friends and family, roads that deliver the essential goods we need every day. Unfortunately, the reality is that when you're on the road--as a driver, a passenger, a pedestrian or a cyclist--there's a risk, no matter where you live in Canada..

We are committed to helping prevent vehicle collisions in Canada by raising awareness on how to make our communities safer. While supporting road safety organizations that share the same vision: preventing injuries and saving lives by creating safer roads.

Meet our longstanding road safety partners: arrive alive DRIVE SOBER, Parachute, Operation Red Nose and the Traffic Injury Research Foundation (TIRF) and learn more about the important work we do together.


Arrive Alive: Addressing Impaired Driving

Pete Wytka, the Executive Director of Arrive Alive, knows first-hand how a drunk driver can change someone's life in an instant. When he was young, his father was badly injured by an impaired driver. The incident motivated Pete and his family to devote themselves to raising awareness about the impact of impaired driving so they can try to reduce the serious tolls these collisions can have on people and families.

"You can't take it back. Once a person has made the choice to drive impaired, they pose a danger to all other road users," says Pete. "And once that person has caused a collision, which may entail serious injury or loss of life, there is no fixing that mistake."

Pete's mother, Anne Leonard, was Arrive Alive's first Executive Director, a role that Pete took over after her retirement. He continues the organization's mission to eradicate impaired driving, whether in a motor vehicle or on a watercraft.

Arrive Alive's work educates and empowers people to do the right thing when they choose to consume alcohol. Their public service announcements reach millions of drivers each year, encouraging people to drive sober and make the right choice when they do drink.

The organization also works with the broader road saftey industry, hosting an annual conference to bring together experts, researchers and advocates to share knowledge and discuss current issues and trends.

Parachute: Preventing Injuries, Saving lives

Canada's national charity dedicated to injury prevention, Parachute understands that most injuries are predictable and preventable. The vision that guides their work is a Canada free of serious injuries, and they know injury prevention through differently designed road systems, stronger policies, and education will bring us closer to that vision. For road safety in particular, Parachute has led by bringing the multi-national traffic safety initiative Vision Zero to communities across Canada.

"Motor vehicle collisions are a leading cause of injuries that rob individuals and their families of the potential to enjoy all of life's milestones, and robs communities of the victims' potential to contribute to society. Vision Zero, the concept of achieving zero deaths and serious injuries, is the approach that Parachute takes to address road safety," says Pamela Fuselli, President & CEO at Parachute.

This year, Parachute will continue to influence road safety action at the global table. The United Nations Sustainable Development Goals (SDGs) have highlighted how road safety directly impacts global sustainability, and Parachute will work to advance the SDGs in Canada through its work on Vision Zero. The organization will create a multi‑sector collective with the shared goal of reducing road deaths and serious injuries and improving road safety, while working towards achieving the UN's global targets here in Canada.

Operation Red Nose: Services for Safer Roads

The holiday season may be the 'most wonderful time of the year,' but as we share in the joy of this season with family and friends, a fun night can turn into a devastating one. Operation Red Nose wants to prevent that. They have been working for over three decades to help communities in seven provinces across Canada provide free and confidential rides to impaired persons during the holiday season.

"We want Canadians to make sure nothing impairs people's ability to drive when they take the wheel this year, and if they feel they may not be able to drive, to plan a safe way to go back home," says Anne-Marie Audet, Director of Communications at Operation Red Nose.

Operation Red Nose has 50,000 volunteers who give approximately 70,000 safe rides, annually. Each year, they raise roughly $1.8 million dollars, which is invested into community initiatives focused on youth and amateur sport. Their work helps our communities thrive, not only during the holidays, but year-round.

Traffic Injury Research Foundation: Relevant Research & Resources

The Traffic Injury Research Foundation (TIRF) has a data-driven mission to deliver research that helps ensure people using roads make it home safely, every day. They work with governments, communities, industry and road safety organizations to influence legislation, program and policy development, enforcement, health, education and training to reduce road deaths and injuries in Canada. After observing someworrisome trends, TIRF has recently focused on how the pandemic has affected driving behaviours. A key part of our work together this year will look at utilizing the Road Safety Monitor (RSM), an annual public opinion survey, to measure the effect of the pandemic on travel behaviours and risk-taking on the roads.

TIRF has learned useful lessons from the way public health advice has been communicated during the pandemic. "The pandemic has had huge implications for all Canadians and one of the most important lessons we've learned is that large-scale, widespread behavioural change is indeed possible," says Robyn Robertson, President & CEO of TIRF. "This means we can make roads safer faster, but it's easier when we all do it together."

In addition to conducting scientific research, TIRF also recognizes that communities need quick and easy access to resources. That's why they develop educational tools for road safety so people can spend less time looking for answers and more time affecting positive change.

Desjardins Group